JASSI SIDHU
NOT MANY ARTISTS MAKE MUSIC THAT CROSSES GENERATIONS...NOT MANY ARTISTS HAVE SUCCESSFUL CAREERS THAT SPAN 2 DECADES...NOT MANY ARTISTS ARE BORN & RAISED IN THE UNITED KINGDOM YET LISTENED TO ACROSS THE ENTIRE WORLD...THEN AGAIN NOT MANY ARTISTS CAN BE THE AMBASSADOR OF UK BHANGRA MUSIC JASSI SIDHU. JASSI SIDHU WENT FROM BEING THE LEAD SINGER OF 90’S BOY-BAND B21 TO REINVENTING HIMSELF AS ONE OF THE UK’S MOST SUCCESSFUL SOLO ARTIST’S. WITH INTERNATIONAL HIT ALBUM’S SUCH AS ‘REALITY CHECK’ & ‘THE NEW ADVENTURES OF JASSI SIDHU’ AND WORLD-CLASS COLLABORATIONS WITH THE LIKES OF YO YO HONEY SINGH, IISUPERWOMANII, MALKIT SINGH, RISHI RICH AND DR ZEUS.
JASSI SIDHU HAS UNDERLINED HIS STATUS AS THE UK’S FINEST GLOBAL EXPORT OF THE LAST 20 YEAR’S. FROM APPEARANCES IN HOLLYWOOD (BEND IT LIKE BEKHAM) AND BOLLYWOOD (BREAKAWAY) TO BEING THE 1ST PUNJABI ARTIST TO COLLABORATE WITH A BOLLYWOOD ICON ON A PUNJABI SONG, BRINGING THE LIVING LEGEND GOVINDA TO BHANGRA FANS EVERYWHERE WITH HIS SONG ‘DANCE LIKE GOVINDA’ JASSI HAS ALWAYS BEEN A PIONEER IN THE INDUSTRY.
NO WEDDING IS COMPLETE NO PARTY ROCKED WITHOUT 1 OF JASSI’S TIMELESS TRACKS PUTTING PEOPLE IN THE MOOD TO DANCE. FROM ‘CHANDIGARH’ TO ‘AMA NI AMA’...’JAWANI’ TO ‘VEER JI’...’DARSHAN’ TO ‘JAAN MANGDI’ JASSI IS ONE OF THE FEW ELITE ARTISTS WHO’S SONGS HAVE BECOME A PLAYLIST TO MANY PEOPLE’S LIVE’S. WITH A CATALOUGE 2 OF SONGS THAT HAVE SPANNED DECADES, HE POSSES A SET LIST OTHER’S COULD ONLY DREAM OF.
THE RELEASE OF ‘THE TRILOGY’ IN 2021 TO CELEBRATE HIS QUARTER CENTURY ANNIVERSARY IN THE MUSIC INDUSTRY RECAPTURED THE HEARTS AND IMAGINATIONS OF NOT ONLY HIS FAN BASE BUT OF THE NEW ERA OF FANS. JASSI GAVE HIS FANS OLD AND NEW JUST WHAT THEY WANTED AND ONCE AGAIN SHOWED WHY HE IS WITHOUT DOUBT THE UK’S FINEST BHANGRA SINGER OF ALL TIME.
IN LATE 2021 JASSI VENTURED BACK INTO BOLLYWOOD BECOMING THE 1ST EVER ARTIST IN HISTORY TO HAVE AN ENTIRE FILM BASED ON HIS SONG. CHANDIGARH KARE AASHIQUI, THE TRACK THAT PROPELLED JASSI INTO THE LIMELIGHT NEARLY 2 DECADES AGO HAS NOW BE TURNED INTO A BOLLYWOOD MOVIE OF THE SAME NAME STARRING THE MOST SOUGHTAFTER STAR RIGHT NOW AYUSHMAN KHURANA & THE STUNNING VAANI KAPOOR.
AFTER 25 YEARS AT THE TOP OF THE BHANGRA INDUSTRY, THE UNMISTAKABLE VOICE OF JASSI SIDHU HAS GONE FROM HOLLYWOOD TO BOLLYWOOD AND STILL KEPT THE FRESHNESS AND UNIQUNESS THAT HIS FANS HAVE BECOME ACCUSTOMED TO. HIS ABILITY TO CONNECT WITH THE AUDIENCE HAS HAD HIM TOURING NON-STOP FOR HIS ENTIRE CAREER AND AS WE PASS THE MILESTONE 25 YEAR MARK JASSI SIDHU’S FAN BASE SEEMS TO BE INCREASING YEAR ON YEAR, NEVER TIRING OF WATCHING THE PERFECT SHOWMAN FOR ALL GENERATIONS.
AFTER A ONCE IN A LIFETIME PANDEMIC THAT STOPPPED THE WORLD IN ITS TRACKS IN 2020 JASSI PICKED UP RIGHT WHERE HE LEFT OFF AGAIN IN 2021 WITH A TOURING SCHEDULE UNPARALLELED AS THE WEDDING SCENE SLOWLY GOT BACK TO NORMAL AGAIN AND THE MOST IN DEMAND ACT FROM THE UK CONTINUED TO WOW JOYOUS CROWDS ACROSS THE WORLD. AS THE YEARS GO BY AND MUSICAL TASTES SEEM TO CHANGE...THE AMBASSADOR OF UK BHANGRA MUSIC JASSI SIDHU JUST GOES FROM STRENTH TO STRENGTH.